电子商务之网上商店外文翻译资料

Online Store of the electronic commerce

The globalization process of the human economic activities was slow-moving in the past several decade.Along with the development of information technology(IT), the electronic commerce , a business activity structured on the internet network,has been popularized.It makes economic world develop at a vastly accelerated speed, and the economic world turns to stimulate. Along with the development of information technology(IT), the electronic commerce , a business activity structured on the internet network,has been popularized.It makes economic world develop at a vastly accelerated speed, and the economic world turns to stimulate again the electronic commerce accelerated development.What is electronic commerce? Electronic commerce writed for EC,also called electronic trade, uses the internet skill to exchange the data and then perform the whole commerce..

The modern electronic commerce technique hases concentrated to establish with operate in the online store.The online store did not distinct with true store in section construction with function, the differences consists in activing these functions with the way of the structural method and business operation.

The modern electronic commerce technique hases concentrated to establish with operate in the online store.The online store did not distinct with true store in section construction with function, the differences consists in activing these functions with the way of the structural method and business operation.

The online store is a kind of special WEB server that see from forestage.The multi-media support of the modern website and goodly function of alternation becomes the foundation that establish this kind of conjecture store, made customer can push the shopping car and chooses the merchandise as in the true supermarket , and finally paying in Payment set.This also constitute three major of pillar that online store software:Catalogue, customer shopping car and payment set.The good catalogue can make the customer throught the most simple way to find out its demand merchandise , and can throught the writing elucidation, portrait the manifestation, the customer comments etc. to understand product every kind of information well;The merchandise shopping car then links up the store with individual, customer not only can puts the favourite merchandise to the shopping car,but also can take out from the shopping car, until the last paying;Payment set is the last link of the network trade, also is most the key.A certain cyber cash which the customer use to trading with the store bargain must be all safety and dependable for customer and store .

In the United States, the online store takes the credit card must have three terms:1, need to establish a business bank account in a certain commercial bank of the United States.This bank account can make you proceeding to receive the credit card pays with handles credit card business, finaly can winning funds.2, must purchase for the direct merchandise provide an information for matching the norm of SSL encrypting standing ordering useding for they safely handing over their own credit card data, at guaranteeing they handing over accurate and dependable at the same time, must still guarantee the information cant stealed by another one.The USA and China connetion passes to cooperate to establish with the biggest CA center' Verisign' in the United States this kind of customer can trusts highly of encrypts to stand to order to serve for the customer.3, the credit card data that provide by buyers will be sent to directly exclusively the profession company( pay the net pass) of providing the credit card service proceeds to handle, they will proceed the verification of the credit card, transfer, and then turn the funds into the business bank account.The Cooperator Cybercash of the USA and China connetion is also a famous providing company for network pays in the USA .Not only can provide the VISA, Wanshida credit card service business, but also provide the American Express, Discover etc. credit card pays and the accounts method of the Digital Cash, Digital Coins, the Smart Card and so on cyber cash.

But in the back of online store, the business enterprise has the saving warehouse of the merchandise with manage the organization first;Want the next in order the product that sell pass the network to postal service or other outlets to deliver the customer hand;The third, the business enterprise wants the after-sales service of the responsible for product equally, this kind of service may be to pass the network of, and also possibility not is.

The network takes goods after trading was usually a kind of' hand over first the money' of shopping method.To customer, its convenience is in that buyed merchandise will deliver to oneselfs home directly, but hard trust of is before merchandise arrive hand inside and cant confirm what is the hand that inside actually .The prestige of the for this reason network store with service quantity in reality is key that electronic commerce success or not.

These is essential for establishing a online store:

Store name:It is like a trademark of registers , calling on the network area,it is unique in the whole network world .A network name which related with your company name can make customer remembered your store more easily.

Store address:The network server address to set up your store that is also an influence, the super-speed network links, likes to set up the store on the busy streetss gold district , can make customer fast to arrive easily, this has very important influence to customers.

The store repairs:The design of the website is very important to customer , beautiful web page likes the market has been top-grade repair, not only draw on the customer, but also increase the confidenc

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外文翻译

题 目电子商务之网上商店

作 者Jake Frankenfield

发表时间_____2014年______

译 者_____徐铭 ______

电子商务之网上商店

人类经济活动的全球化在过去的几十年进程缓慢。随着信息技术的发展，架构于互联网网络的商务活动即电子商务得以普及，使经济全球化呈加速发展之势，而经济全球化又刺激着电子商务加速发展。

什么是电子商务呢？电子商务常缩写为EC(Electronic-Commerce)，有人也称为电子贸易，它是指采用网络技术实现数据的交换，从而完成整个的商业交易过程。

现代电子商务技术已经集中于网络商店的建立和运作。网络商店和真实商店在部门结构和功能上没有区别，不同点在于其实现这些功能和结构的方法以及商务运作的方式。

网络商店从前台看是一种特殊的WEB服务器。现代WEB网站的多媒体支持和良好的交互性功能成为建立这种虚拟商店的基础，使得顾客可以象在真实的超级市场一样推着购物车挑选商品，并最后在付款台结帐。这也就构成网上商店软件的三大支柱：商品目录、顾客购物车和付款台。好的商品目录可以使顾客通过最简单的方式找到其需要的商品，并可以通过文字说明、图象显示、客户评论等充分了解产品各种信息；商品购物车则衔接商店和个人，客户既可以把他喜欢的商品一个个放到购物车里，也可以从购物车中取出，直到最后付款；付款台是网络交易的最终环节，也是最关键的环节。顾客运用某种电子货币和商店进行交易必须对顾客和商店都是安全可靠的。

在美国，网上商店收取信用卡必须具备三个条件：1，需要在美国的某个商业银行中建立一个商业帐户.这个帐户使你可以进行接收信用卡支付和处理信用卡业务,最终获得资金。2， 必须为直接商品购买者提供一个符合SSL规范的加密站点用于他们安全地提交自己的信用卡资料,在保证他们提交的信息准确可靠的同时,还必须保证这些资料不被第三方窃取。美中通联通过和美国最大的CA中心'Verisign'合作建立这种用户可以高度信任的加密站点为客户服务。3， 购买者提.处理,他们将进行信用卡的验证,转帐,最终将资金转入商业帐户。美中通联的合作伙伴Cybercash也是美国最为著名的网络支付提供商。不但可以提供VISA,万事达信用卡服务业务,同时也提供American Express,Discover等信用卡的支付以及Digital Cash, Digital Coins,Smart Card等电子货币的结算方式

而在网络商店的背后，企业首先要具备商品的存储仓库和管理机构；其次要将网络上销售的产品通过邮政或其他渠道投递到顾客手里；第三，企业同样要负责产品的售后服务，这种服务可能是通过网络的，也可能不是。

网络交易通常是一种”先交钱后拿货“的购物方式。对客户而言，其方便处在于购得的商品会直接投递到自己家里，而难以放心的是在商品到达手中之前并不能确认到自己手中的究竟是什么。因此网络商店的信誉和服务质量实际上是电子商务成功与否的关键。

下述几个方面是建立一个网上商店必备的：

商店名称：它就象是注册商标，在网络上称为域名，整个网络世界它是唯一的。一个与您公司名称相关的网络名称可以使顾客更容易记住您的商店。

商店地点：也就是开设您的商店的网络服务器地址，高速的网络连接，就象是把商店开设闹市黄金地段，可以使顾客快速容易地抵达，这对客户的影响是十分关键的。

商店装修：网站的设计对用户来讲自然非常重要，动人的网页就象一流装修的商场，不但吸引顾客，而且增加顾客的信心。

货物摆放：在网上商店中，其反映在如何建立商品的目录结构，提供何种网站导航和搜索功能，以使得用户可以快速、便利地寻找到他需要的商品和相关信息。

购物车：方便灵巧的购物车可以使顾客感觉到受到良好的服务，增加顾客的信心。它是连接商品和付款台的关键环节。

货币结算：支付系统是网络交易的重要环节。在美国和欧洲，信用卡已经成为最普遍的电子交易方式。通过提供必要的个人信用卡资料，商店就可以通过银行计算机网络与顾客进行结算。这也是建立网络商店的必要条件。而且货币结算的安全可靠，不但关系到顾客的切身利益，同时直接关系到您商业经营的安全可靠。

商品盘点更新：对网络商店的日常维护，例如去除销售完的商品，摆上新货等等，是必须经常进行的业务。

库存商品管理：后勤保证是任何商务运作的基础。无论网络商店还是真实商店，货物和货币都是一样真实的，对库存货物的存储和管理也是一样真实的。

商品最终送达用户：网上购物实际上是邮购。最后一个步骤自然是通过邮政或其他系统将货物快速可靠地送达最终用户手中。

售后服务：不言而喻，这同样是现代商品销售的重要环节。而网络技术可以为用户提供24小时不间断的服务，这也是网络商店的优势之一。通常网络商店还要提供30天的退/换货承诺。

因此一个企业在进入电子商务领域时必须考虑如下的问题：

如何申请一个自己的域名？如何设立一个电子商务服务器？服务器如何和Internet连接？如何设计这个网上商店，实现各种功能？谁来设计？谁来维护这个网站？如何实现在线交易？如何安全可靠地进行网络电子货币结算？网上商店和商品库存之间如何协调？如何快速便利地将商品投递到用户手中？售后服务如何进行？所以，要实现完整的电子商务还会涉及到很多方面，除了买家、卖家外，还要有银行或金融机构、政府机构、认证机构、配送中心等机构的加入才行。由于参与电子商务中的各方在物理上是互不谋面的，因此整个电子商务过程并不是物理世界商务活动的翻版，网上银行、在线电子支付等条件和数据加密、电子签名等技术在电子商务中发挥着重要的不可或缺的作用。

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